Scoutable United was founded to showcase the best young, multi-ethnic, Scottish footballers that fall out of the pyramid or are overlooked by the scouting system. I joined as Creative Director in 2020 to help define their brand, tone of voice, and communication strategy.
After overseeing the website build, I pitched their story to the BBC. Working closely with the production team at Studio Something, we told the story of the club in a short film on BBC Scotland’s A View From The Terrace, broadcast in October 2021.
